GIANTOO MARKETING

A client triumphantly proclaimed to me recently that “we’re not number one in our market so we’re a challenger brand”. “Hallelujah!” I...

Who do you consider to be a genuine thought leader? No, please. Stop and think a moment. Whose opinion do you really, genuinely value?...

You know that feeling when you wince at the sight of someone else’s misfortune? Our unfortunate skater friend here is a classic example....

The Content Marketing Institute (CMI) has today published UK Content Marketing for 2017, its 5th annual survey into content marketing...

I confess I am a bit of a nerdy geek when it comes to technology and marketing technologies in particular. Scott Brinker’s brilliant...