Are you a challenger brand, a challenging brand or just plain challenged?
A client triumphantly proclaimed to me recently that “we’re not number one in our market so we’re a challenger brand”. “Hallelujah!” I...
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Geraint Holliman
Oct 12, 20183 min
Want to be a 'thought leader'? Well, have some thoughts worth following then
Who do you consider to be a genuine thought leader? No, please. Stop and think a moment. Whose opinion do you really, genuinely value?...
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Geraint Holliman
Mar 9, 20183 min
Ouch! The science behind why storytelling works
You know that feeling when you wince at the sight of someone else’s misfortune? Our unfortunate skater friend here is a classic example....
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Geraint Holliman
Dec 7, 20164 min
Come on in! The water's lovely!
The Content Marketing Institute (CMI) has today published UK Content Marketing for 2017, its 5th annual survey into content marketing...
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Geraint Holliman
Oct 3, 20162 min
Technology For Marketing
I confess I am a bit of a nerdy geek when it comes to technology and marketing technologies in particular. Scott Brinker’s brilliant...
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