Are you a challenger brand, a challenging brand or just plain challenged?
A client triumphantly proclaimed to me recently that “we’re not number one in our market so we’re a challenger brand”. “Hallelujah!” I...
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Geraint Holliman
- Oct 12, 2018
- 3 min
Want to be a 'thought leader'? Well, have some thoughts worth following then
Who do you consider to be a genuine thought leader? No, please. Stop and think a moment. Whose opinion do you really, genuinely value?...
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Geraint Holliman
- Mar 9, 2018
- 3 min
Ouch! The science behind why storytelling works
You know that feeling when you wince at the sight of someone else’s misfortune? Our unfortunate skater friend here is a classic example....
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Geraint Holliman
- Dec 7, 2016
- 4 min
Come on in! The water's lovely!
The Content Marketing Institute (CMI) has today published UK Content Marketing for 2017, its 5th annual survey into content marketing...
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Geraint Holliman
- Oct 3, 2016
- 2 min
Technology For Marketing
I confess I am a bit of a nerdy geek when it comes to technology and marketing technologies in particular. Scott Brinker’s brilliant...
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